A Gift That Will Keep On Giving

January 15, 2014

Concord recently purchased a Christmas gift that will keep on giving in 2014 and beyond…and we aren’t talking about Fruit of the Month Club either.

To learn more, we sat down with Jeff Northrup, CEO of Concord, to learn about the purchase of IBM PureData for Analytics (Netezza Striper) and who will reap its benefits.


> Hi Jeff ! Big Data seems to be a hot topic these days. What the heck is Big Data?

Jeff NorthrupIn general, Big Data is a collection of large and complex data sets that are difficult to process using traditional database management tools or data processing applications.

When Concord defines big data, we feel that at least two of three big data pillars need to be in play:
1. Large amounts of data,
2. Data in (near) real time, and
3. Different types of data.

> When did Concord realize its purchase of IBM PureData for Analytics
(Netezza Striper) would benefit clients?

When we took a close look into our current partnership with IBM, we felt there was a gap. This
gap was that clients want to “try” big data before they “buy” it. They aren’t 100% ready to jump in and make the purchase. Now they can “try” it using our platform first.

> Can you provide us with an explanation of what exactly this system does in 10 words or less and in layman terms?

It processes large volumes of data quickly.Concord's Netezza - PureData Analytics Box

Seven words…boom!

> Please explain how it is a gift that will keep on giving.

Once our clients try big data we believe they will buy it and that we will be a part of that solution. Clients here being multiple of course. It will be a repeat solution for
clients on a case by case basis.

> Will Concord be utilizing the system at all? If so, in what way?

More than likely, but we need to keep that top-secret right now.

> What made Concord the ideal fit for the purchase of PureData for Analytics?

A handful of things:
• Our Big Data track record (going on 5 years strong!)
• We have the resources to manage and put it into practice
• Our Premier IBM Business Partnership
• We have the money and are willing to take the risk.
• Our additional big data expertise such as Hadoop, Streams and Terracotta to name a few.

> Is it a system that can be utilized across the board, or will we cater to only one or two industry verticals?

This system can definitely be used across the board. We will not discriminate.

> Can system usage be modified to fit the needs of each client? Or is it a one-size-fits-all system?

For the most part, we have no idea what our clients will dream up. They can dream big and we can and WILL support even the craziest of ideas.

> Are there any other organizations out there doing what Concord is doing with PureData for Analytics or is Concord a stand out in the crowd?

IBM tells us that we are the first and only “vendor” to own a Netezza Striper.

So, all in all this is a pretty impressive gift for our clients and Concord alike.

> Speaking of gifts, what is your most memorable Christmas gift?

Jeff NorthrupWhen I was four I got a cowboy outfit complete with six shooters. It is still one of my favorites!

Thanks for your time Jeff . It will be great to follow along with Concord’s Big Data success in the future.


If you know of a company that would like to run a PoC (Proof of Concept) for Big Data using PureData for Analytics (Netezza), please email brea.marsh@concordusa.com.

To read a recent press release regarding Concord’s purchase of IBM PureData for Analytics (Netezza Striper) click here.


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